17/04/2017

MAC Cosmetics mascaras


❤️instacurl mascara 
FULL DESCRIPTION
You don't have to play it straight with Instacurl Lash. It curls lashes upon application, holds all day, boosting your look with plenty of oomph. A customizable curved brush fits every eye shape hugging your lashes from corner to corner, while a quick twirl provides style, volume and length.
KEY CLAIMS AND BENEFITS
  • Non-clumping
  • Flake-proof and smudge-proof
  • Sweat- and humidity-resistant
  • Safe for contact lens wearers
  • Ophthalmologist tested
USAGE
  • Twist the cap to create a curve in the brush shape.
  • A gentle twist of the cap slightly bends the brush.
  • It's fully curved when the cap is twisted to capacity.
  • Twist the cap to your desired curve to hug the contour of eyelashes.
❤️ 3D in extreme mascara 
FULL DESCRIPTION
M·A·C's lightweight whipped formula adds dense volume, extends length and creates curl, while conditioning for softness and flexibility. The gigantic moulded brush stores the optimal amount of mascara in three reservoirs that allow for the maximum amount of mascara with each stroke, while keeping the lashes from clumping together. The tip of the brush allows for precision in accentuating lower lashes and small hairs at the corners of the eye. The final result: extreme dimension that won't smudge, clump or flake.
KEY CLAIMS AND BENEFITS
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Lengthening, 35% increase
  • Volumizing, 98% increase
  • Curling, 99% increase
  • Lifting
  • Separates lashes
  • Non-clumping
  • Flake-proof and smudge-proof
USAGE
  • Press the brush into lashes close to roots and "shimmy" brush through from root to tip.
  • Repeat until desired effect is achieved.
❤️in extreme waterproof mascara 
❤️ upward mascara 
FULL DESCRIPTION
Upward Lash alters reality by turning your lashes into total shape-shifters, creating high-rise levels of volume, length and curl in seconds. The secret lies in the moulded brush with a hollow centre that retains a large reservoir of mascara for instant loading onto fringe. At the same time, its mini shape reaches the base of even the littlest lash in a single stroke, pushing to most horizontal hairs up from the roots for aerial-view eyes.
KEY CLAIMS AND BENEFITS
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Fragrance-free
  • Volumizing
  • Curling
  • Lifting
  • Non-clumping
  • Flake-proof and smudge-proof
USAGE
  • Apply to outer, middle and inner lashes.
❤️ twisted lash mascara 
FULL DESCRIPTION
This mascara is sure to become your new twisted obsession. Its totally flexible wand can be bent in all directions up to a complete 90-degree angle. This wand and small mascara brush lets you reach top, bottom, inner and outer lashes with a completely clear, unobstructed view while applying. Meanwhile, the lightweight, flake-resistant formula gives you high-impact definition, volume, lift and curl.
KEY CLAIMS AND BENEFITS
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Flake-proof and smudge-proof
  • Volumizing
  • Curling
  • Long-wearing
  • Separates lashes
USAGE
  • Unscrew cap and pull out the wand halfway or three-quarters from the tube.
  • Hold cap, bend the wand downwards, placing slight pressure against the edge of the tube to your desired angle.
  • Once the angle is achieved, pull out brush from inside the tube. This allows for a mess-free application.
  • Press the brush into lashes close to roots and "shimmy" through lashes from root to tip.
  • Continue to build until fullest desired effect is achieved.
❤️ haute and naughty mascara 
FULL DESCRIPTION
A two-in-one mascara with a creamy, velvety, flexible, lightweight formula that sweeps up lashes and coats from root to tip. The dual-wiper system customizes your lash style for a naturally defined or powerfully dramatic look. Pulling the wand through the small orifice adds definition, while pulling it through the large orifice allows you to add volume. This mascara is super convenient and works for every occasion. It's truly one for ALL.
KEY CLAIMS AND BENEFITS
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Flake-proof and smudge-proof
  • Long-wearing
  • Non-clumping
  • Features a dual-wiper brush system
  • Defining
  • Volumizing
USAGE
  • Pull the wand through the small orifice if you want to create natural-looking, defined lashes.
  • For dramatic lashes with incredible volume, pull the wand through the large orifice.
  • Sweep the wand from the base of the lashes to the tips.
❤️ false lash mascara
FULL DESCRIPTION
Fashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatically exaggerated end look. The unique edge: The ultra-thickening formula in combination with the plush-'em-up action of its unique double-lush brush douses lashes in a deluxe dose of pigment with each stroke. The result is incredibly magnified and multiplied lashes that are thick, long, curled and full-feathered.
KEY CLAIMS AND BENEFITS
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Flake-proof and smudge-proof
  • Volumizing, 75% increase
  • Curling, over 100% increase
  • Long-wearing
  • Separates lashes
  • Lengthening
  • Features a double-lush brush
USAGE
  • Press the brush into lashes close to roots and "shimmy" brush through from root to tip.
  • Repeat until desired effect is achieved.