How to colour correct correctly

Thanks to social media like Instagram we now have a makeup artist at every corner right? Wrong! 

I see everyone using the same method to apply contour and not really looking in the area and why to contour. 

Contour is there to create a fake shadow on the face to take attention away and sculpt the face so when highlighting it enhances your features. 

The diagram above from makeuo forever is a good starting point. Examine your face shape and follow the areas you should be contouring and don't follow what theninstagram makeup artist are doing. 

Tailor make it to your unique face.